FAQs

Who can participate?

We welcome anyone from the US and  Canada with a project within alternative proteins to join the innovation challenge. In particular, we are looking for projects that have a first version of a solution and are in need of scaling. The team must be able to travel to the US, during the period of 13 September – 12 November 2021 (expenses will be covered)

What is required to submit a project?

Participants will submit their projects on an online platform in a predefined template. To get access to the platform, participants must sign up using their email. The submission can be edited at any point of time until closing on 4 August 2021. One participant will be the primary sender of the project, with other team members indicated.

What do we need to submit?

In the first phase of project sharing, we will ask you to submit a general description of your project, incl. a summary, the problem/need they are targeting, a general description of the solution (without disclosing confidential information), the potential of the solution, and an outline of current scaling challenges.

Who will own the project after the innovation challenge?

The IP-rights will stay with the participating team. It is a possibility that the participating team and a partner company will enter a formal collaboration, but that will be negotiated on a case-by-case basis.

Do we need to give up IP or equity to participate in the challenge?

There is no requirement of giving up any IP or equity. The IP stays with the participating start-up and you are encouraged not to share any confidential information on the platform. Participants can at any point withdraw from the challenge, and there are no caveats of doing so.

Who will decide which projects move on and how will they be assessed?

All projects submitted on the platform will be reviewed and assessed by representatives from the partnering companies. The evaluation criteria include:

- Desirability: is the solution attractive for the end-user (by proposing a desirable alternative to existing solutions) ?

- Feasibility:  how likely is it that the solution can be launched within a reasonable timeframe?

- Viability: does the solution propose a viable business opportunity?

- Uniqueness/novelty: how unique/novel is the solution

What if we are not selected to move on or would like to withdraw?

The IP stays with you in any case, and no equity is taken. Participants can at any point withdraw from the challenge, and there are no caveats of doing so.

Where can I read more about the innovation challenge?

You can find more information about the innovation challenge by signing up and logging on to the platform.

Who can participate?

We welcome anyone from the US, Canada and Mexico with a project within alternative proteins to join the innovation challenge. In particular, we are looking for projects that have a first version of a solution and are in need of scaling. The team must be able to travel to the US, during the period of 13 September – 12 November 2021 (expenses will be covered)

What is required to submit a project?

Participants will submit their projects on an online platform in a predefined template. To get access to the platform, participants must sign up using their email. The submission can be edited at any point of time until closing on 4 August 2021. One participant will be the primary sender of the project, with other team members indicated.

What do we need to submit?

In the first phase of project sharing, we will ask you to submit a general description of your project, incl. a summary, the problem/need they are targeting, a general description of the solution (without disclosing confidential information), the potential of the solution, and an outline of current scaling challenges.

Do we need to give up IP or equity to participate in the challenge?

There is no requirement of giving up any IP or equity. The IP stays with the participating start-up and you are encouraged to not share any confidential information on the platform. Participants can at any point withdraw from the challenge, and there are no caveats of doing so.

Who will own the project after the innovation challenge?

The IP-rights will stay with the participating team. It is a possibility that the participating team and a partner company will enter a formal collaboration, but that will be negotiated on a case-by-case basis.

Who will decide which projects move on and how will they be assessed?

All projects submitted on the platform will be reviewed and assessed by representatives from the partnering companies. The evaluation criteria include:

- Desirability: is the solution attractive for the end-user (by proposing a desirable alternative to existing solutions) ?

- Feasibility:  how likely is it that the solution can be launched within a reasonable timeframe?

- Viability: does the solution propose a viable business opportunity?

- Uniqueness/novelty: how unique/novel is the solution?

What if we are not selected to move on or would like to withdraw?

The IP stays with you in any case, and no equity is taken. Participants can at any point withdraw from the challenge, and there are no caveats of doing so

Where can I read more about the innovation challenge?

You can find more information about the innovation challenge by signing up and logging on to the platform.

Take up the challenge

If you have read this far, we know you are serious about alternative protein sources and doing something to make a difference in the world.

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