Closed for submissions

North America

The Scale it up - innovation challenge is your opportunity to get first-class support in accelerating your start up from leaders in the food value chain.

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We’ll help you —

Acquire technical expertise

Acquire technical expertise in the areas of ingredients, extrusion, milling, flavourings, formulations, marketing, operational scale up and much more;  

Accelerate product development

Accelerate product development and get faster to market. Increase your chances of creating a successful product. Get access to scale up trials and facilities to build a Proof of Concept (POC).

Build a network & partnerships

Build a network and potential partnerships . Increase credibility and awareness for your company . Collaborate with experts within the industry and across the value chain

Provide growth opportunities

Win equivalent to USD 100K+ with mentorship and access to application center facilities.

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What you could win?

All participants
An opportunity to join a community of like minded people.
Top 15
Pitch your project to the partner companies
Top 5
 1-2 week visit to partner facilities to prepare POC (expenses covered for 2 people), worth of USD 100K+
Maturation/refinement and concept proofing in-house with  partner companies
Mentor from one of the partner companies
6 months mentorship for the winner & 3 months mentorship for the runner-up
One time access to the partners' application centers for testing, scaling or launch
Visibility into the partner's ecosystem

Ready to accelerate?

Project sharing is open from 15 March – 10 May 2023, and you are welcome to join at any point of time. 

15 March — 
22 May

Project sharing

Sign up, share your projects, get acquainted with others and find experts. Don't share any confidential information yet.

24 May

Top 15 selection

A panel of experts from the partnering organisations will select Top 15 projects, based on the platform submissions

25 May —
01 June

Pitch preparation

During this week, Top 15 will have time to prepare their pitch for the next selection. Teams won't be sharing any confidential information during their pitches.

01 June

Top 5 selection

A panel of experts from the partnering companies will select Top 5 projects, based on the pitches.

July —

Acceleration & 
onsite visit

Top 5 visits the partner’s facilities for 1-2 weeks. The team must be able to travel to the US, during the period of 13 September – 12 November 2021 (expenses for 2 team members will be covered)


Final pitch

Top 5 will pitch again and present the results of their visits. 1 winner and 1 runner-up will be selected. 

13 November


The winner will gain 6 months of mentorship & one time access to the partners' application facilities. The runner-up will gain 3 months of mentorship and one time access to the partners' application facilities.

Take up the challenge

If you have read this far, we know you are serious about alternative protein sources and doing something to make a difference in the world.

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