You nail it,

we'll help scale it

Are you a start-up with a project, product or solution using plant-based proteins? Leading companies in the food system value chain have joined forces to help you accelerate and scale it up - while preserving your IP and equity

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We can best support...


Plant-based food products


New plant-based protein sources or processes along the value chain 


Solutions using plant-based, dry ingredients


Start-ups located in the Asia- Pacific region


Start-ups with initial funding in place

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We’ll help you —

We will guide and support you from project submission to final pitch. The top 5 start-ups will visit our facilities to mature their solutions and meet their mentors. The winners will be rewarded with free acceleration of your solution. You'll preserve your IP and equity.

Acquire technical expertise

Accelerate product

Build a network
& partnerships

Provide growth

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The Scale It Up! innovation challenge started in the US during summer 2021, and is now coming to Europe, Middle East, China and Asia-Pacific.


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Coming soon
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Take up the challenge

If you have read this far, we know you are serious about alternative protein sources and doing something to make a difference in the world.

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Have a question?

If you still have questions and want to know more about the Scale It Up challenge, write to us at or fill out the form

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